For most people, 31 years is practically their entire career. A partner who has been with you for most of your career is undoubtedly the most trustworthy.
In Jinhu County, Huai’an City, Jiangsu Province, 48-year-old Wang Hongbing stood in a field, wiped the sweat from his forehead, and hopped off his tractor, his feet still stained with loess from cross-regional work in Henan. This veteran operator, who has been involved with agricultural machinery since the age of 17, led a team of over 20 service personnel this year, operating 20 Dongfanghong tractors to carve out a path of bountiful harvests across Jiangsu, Anhui, and Henan provinces.
In 1993, to make a living, Wang Hongbing, a recent junior high school graduate, set his sights on tractors, a technology few in his village could operate. “Back then, I never imagined I’d be doing this for 30 years,” he recalls with a smile. Back then, the profession of tractor driver wasn’t very well known. His first tractor, manufactured in Guilin, Guangxi, was equipped with agricultural machinery for rotary tillage and harvesting. He loved the work and was willing to learn, quickly mastering various mechanical operations and reaping the benefits of the high efficiency of agricultural machinery. The surrounding farmers praised his ability. 31 years later, he has turned his hobby and work into a career, establishing his own agricultural machinery cooperative, serving several provinces including Jiangsu, Anhui, and Henan, becoming a member of the agricultural “migrant” group. Today, his “mount” has evolved into the Dongfanghong 2404, and 80% of the cooperative’s employees are young, “second-generation agricultural machinery operators.”
“Our team only recognizes Dongfanghong. Other brands are not allowed to enter.” Wang Hongbing knocked on the tractor’s hood. “After all these years working with agricultural machinery, my closest companion is the Dongfanghong diesel engine.” “It’s the result of years of running-in. This ‘heart’ works well and never causes trouble for the team. As a team that operates across regions year-round, we attach great importance to engine performance and quality, and have high requirements: sufficient power, high operating efficiency, and durability without any problems.” He did the math: If everything goes well, a Dongfanghong tractor can generate a net income of 100,000 yuan per season, but this presupposes that the tractor is powerful, efficient, fuel-efficient, and has few problems.
Looking back, Wang Hongbing has driven numerous tractor models, from the Dongfanghong 750, 854, and 954 to the 1204, 1604, 2004, and 2404, each carrying his memories of agricultural machinery. In Wang Hongbing’s eyes, the Dongfanghong diesel engine as the power source is the most important factor. First, the engine boasts stable quality and high operating efficiency. Due to the Dongfanghong diesel engine’s market recognition and influence, it has become a crucial component influencing the overall value of the entire engine, contributing to a higher value retention rate for used vehicles. Second, the nationwide after-sales service provides peace of mind for users. “Dongfanghong Engines has repair stations and parts stores across the country, and their standardized and professional service is industry-leading. If there’s a problem with the engine, no matter where you are, simply call the national service hotline, and the “Three Guarantees” personnel will provide prompt and accurate service, completely relieving the operator’s worries,” said Wang Hongbing.
To maintain the highest level of service for customers and the most economical income for his cooperative partners, Wang Hongbing considers replacing his engine after 2,000 hours of operation. “The Dongfanghong National IV engine is fuel-efficient and durable, and with our regular maintenance, the price of the used engine is very attractive.” He calculated well. The Dongfanghong brand boasts strong power, consistent quality, low fuel consumption, and prompt after-sales service, resulting in high used value. This ease of sale allowed him to boast: “In three to five years, every agricultural machinery operator in the county will likely be buying a tractor equipped with a Dongfanghong engine. It’s not only a time-honored brand, but also the most trusted product among our operators.”
For Wang Hongbing’s team, Dongfanghong tractors are not only a money-making tool but also a status symbol in the agricultural machinery world. As veteran operators navigate their interregional operations, the roar of the Dongfanghong engine becomes their most reassuring background music. This trust stems from the company’s unwavering commitment to quality and its keen understanding of user needs.
