Aymat’s Dongfanghong (YTO) dealership in Aksu’s southern Xinjiang market has only been a distributor for Dongfanghong (YTO) for a year, yet sales have already steadily climbed in the region. He’s not surprised by this result: “The reputation and strength of the Dongfanghong brand are evident to all. Many of the vehicles sold this year are repeat purchases from existing customers.”
Plowing and harrowing in southern Xinjiang involve heavy loads and high intensity, placing particularly high demands on engine performance. Aymat frequently interacts with customers and knows what they care about most: “Here, plowing depth is generally 30 to 32 centimeters. Dongfanghong’s 6M, YTN8, and YTN9 diesel engines, with their large torque reserves and strong explosive power, handle this kind of heavy work with ease. Customers say, ‘This thing is powerful!'”
With product upgrades, since last year, the local market has primarily sold Dongfanghong power-reversing models. Promoting new models is a challenge for both manufacturers and dealers. Aymat is well aware of the situation: “There are too many factors to consider, but this year we’ve communicated with many users, and they highly approve of the Dongfanghong power reversing engine. Before, turning around in the fields involved clutching, shifting gears, and turning the steering wheel; my arms would ache by the end of the day. Now, a single lever controls forward, reverse, and turning; a gentle pull makes turning around incredibly easy.”
During the new product promotion, the Dongfanghong diesel engine after-sales team also provided significant support. Aymat said, “They solved many practical problems through various training sessions and on-site guidance. In today’s popular parlance, they brought excellent emotional value to users and gave us dealers confidence.”
Regarding the details of service, Aymat said, “We don’t rest when customers are busiest; if something breaks down in the middle of the night, we have to go and fix it. If it can’t be fixed on-site, we directly provide the user with a spare vehicle, ensuring that the farming season is never delayed.” It is this dedication to treating the users’ work in the fields as their own that has continuously solidified Dongfanghong’s reputation among local farmers.
Choosing the right brand and recognizing excellent service—this is Aymat’s heartfelt sentiment and the trust that countless users place in Dongfanghong. In the future, Dongfanghong will continue to provide attentive service, accompanying more dealers and machine operators as they cultivate the land.
