On the one hand, intelligence and greening have become new trends in the development of agricultural machinery. Borun Machinery has made early arrangements and developed and launched intelligent tractors and new energy electric tractors equipped with Beidou navigation, which conforms to the development trend of the industry. However, market competition is becoming increasingly fierce. International established companies such as John Deere and Case New Holland occupy the high-end market, and emerging companies continue to pour in, putting higher demands on Borun’s technological innovation and brand building.
On the other hand, emerging markets have huge potential. The level of agricultural mechanization in Africa, Southeast Asia and other regions is low, but the demand for development is strong. Borun Machinery has successfully opened up the market by cooperating with local governments and enterprises to provide localized products and services. However, in the process of expansion, it also faces challenges such as policy differences, cultural conflicts, and imperfect after-sales networks.
In the face of opportunities and challenges, Borun Machinery needs to continue to increase R&D investment, deepen localized operations, and enhance the international influence of its brand in order to occupy a more advantageous position in the global agricultural machinery market.
