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Luoyang Borun signed a contract with South American distributors to deepen its layout in the Latin American market

Luoyang Borun Agricultural Machinery Sales Co., Ltd. announced today that it has signed a strategic cooperation agreement with Brazilian agricultural machinery dealer AgroTec Brasil to officially launch local operations in the South American market.

As an authorized export service provider of the Dongfanghong brand of China First Tractor Group, Borun will set up a regional spare parts center in Brazil and launch 22-240HP wheeled tractors and crawler tractors adapted to the local terrain, covering the cultivation needs of major crops such as sugarcane and soybeans.

“We conducted in-depth research through platforms such as the Brazilian Agricultural Technology Exhibition and optimized the hydraulic system and chassis structure of the tractor based on the characteristics of local red soil.” The head of Borun Machinery’s overseas business department said, “In the next three years, we plan to establish 5 service outlets in Brazil, Argentina and other countries, providing 72-hour spare parts response services, aiming to occupy 15% of the Latin American market.”

This cooperation is supported by the Economic and Commercial Office of the Chinese Embassy in Brazil. The two parties will jointly hold technical training to help local agricultural machinery operators master the operation technology of intelligent agricultural machinery.

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